I was curious about A/V industry websites and whether they conveyed a message that says, “Look at me! Just because I’m nerdy doesn’t make me unfriendly”! So I focused my energy on two websites to see if they pass the worthiness test.
The first company I looked at was Inavate (www.inavateonthenet.net). Inavate is a professional audiovisual integrator located in the UK that provides many professional A/V technology solutions.
The first two things I noticed when the page loaded was the company name largely displayed at the top left corner of the page and the use of color. There is a nice variation of white, black, pink, blue, red, yellow, etc. against a white backdrop. Boxes containing various information are duplicated throughout the page. Some of the images are actively moving, which allows your eye to wander to them to see what the hubbub is. The color scheme and duplication of boxes are consistent throughout the website, which makes for an easy read if you are bouncing around the site.
The web pages are balanced nicely between text and images, with neither making you feel overloaded. The typography is appropriate for each topic discussed. There are no 50-point fonts that eat up excess space, nor do you need to get your bifocals out to gather information.
Overall, the website is extremely easy to navigate. The tabs located towards the top of the pages are helpful navigational tools to lead you down the path you wish to explore. The information in each tab is organized appropriately. When you visit Inavate’s website, you instantly get the connection that this is a technology company that can provide you with many professional solutions. This website gets a thumbs up from me for ease of navigation and effective use of text and images.
The second company I looked at was Omega Audio Video (http://omegaaudio.net). Omega Audio Video is a home theater integrator located in London, Ontario that provides many solutions for the home theatre enthusiast. They also dabble in the commercial A/V realm, check out their “Our Services” tab.
Upon entering their website, your eyes get drawn to their name in the upper left-hand corner as it is large, black text against white. Then your eyes get drawn to the rotating pictures in the center of the page. The homepage has a clean feel to it with a white background combined with black and blue text. The rotating pictures utilize muted, neutral colors, which work very well with the background and text. Scrolling to the bottom of the homepage allows you to share Omega Audio Video’s website with others in various forms (Twitter, Digg, etc.). To the right of this information are their phone number and email address (I personally like when you do not have to search for contact information).
The web pages are balanced with the use of text and images. The typography is appropriate on each page and doesn’t differ depending upon the topic of the page. While there is more text than images used, the website as a whole still feels balanced. This balance comes from appropriate image use that doesn’t overwhelm the viewer.
Visiting Omega Audio Video’s website gives you the instant connection that they are a technology company that can provide you with the A/V solution that you need. The website gets a thumbs up from me for ease of navigation and appropriate use of information.
In conclusion, I was impressed with both Inavate’s and Omega Audio Video’s website as while they were both different, they both were easy to navigate and provided me with the information I was seeking. Both websites show a professional company that seems fully capable of assessing and providing you a fantastic A/V solution.
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